These numbers come from a sample of "tens of millions" of impressions from Chitika's ad network seen U.S. and Canadian tablet users from December 8th through 14th, 2012. For every 100 iPad impressions for the aforementioned user base during the aforementioned period, other tablets produced the following numbers of impressions: Tablet Number of impressions per 100 iPad impressions Amazon Kindle Fire 4.88 Samsung Galaxy Tablets 3.04 Google Nexus Tablets 1.22 Asus Transformer…
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Chitika expect to see iOS 6 usage peak at about 70%, and should the iPad Mini prove to be more than just a rumour, it's expected to accelerate adoption.
For comparison' sake, here's a breakdown of Android distribution, courtesy of an article on BGR posted on October 2nd :
The two most recent versions of Android are:
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…5, which surpassed a 20% adoption rate in 5 days by Chitika's measure .
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…nearly two-thirds of mobile device usage in the U.S., ten times that of Samsung. Chitika is an advertising and analytics company, and their numbers come from metrics from sites on their network ( details on their methodology are available here ). You can see more of their numbers in their market share report for May 2012 .
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…20 Percent of U.S. Web Traffic. These results come from Chitika, an online advertising network, who say that tablet and mobile phone internet usage peak during the evening hours. They also say that iPads account for 95% of tablet-based traffic, while iPhones account for 72% of phone-based web traffic. Android account for 26% of phone-based web traffic, and Windows Phone web traffic is one-third the traffic from BlackBerry phones.
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