23 April 2014

The Ruby Reflector

Topic

Customer Development

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By Sarah Milstein of Lessons Learned 6 months ago.
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3) Customer Development: In the social change space, the customer who "pays" (e.g. a foundation) is often not the beneficiary of the service. In some cases, this is a standard three-sided market problem, but it often goes deeper than this. Mission-driven entrepreneurs are disrupting more than markets, and are therefore choosing to address issues of power and culture that may not fit neatly into the customer framework.

4) Failing Real People: Entrepreneurs in the social sector …

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By Sarah Milstein of Lessons Learned 6 months ago.
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…Lean Startup, that have proven results for the kind of problem that team is trying to address. On Customer Development in a growing company, Wyatt offered the following advice:

Wyatt: We've employed a number of systems in the organization that keep all of us close to the customer. As we've grown, we now have a great qualitative research team dedicated helping us stay close. There are 5-10 customers in our office (or remote) per week for developers, product owners and marketers …

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By Joey of Global Nerdy over 2 years ago.
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Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process

Lean startups embrace continuous deployment, where new code gets pushed to production daily, if not multiple times a day. From that approach come a number of follow-up approaches, including:

Testing in actual production environments instead of mock production environments

Getting user feedback from observing user behaviour in the production environment instead of soliciting opinions from users …

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By Rob of Software by Rob 3 years ago.
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Ash Maurya and the authors of The Entrepreneur's Guide to Customer Development for Tech Startups .

Learn How Google Works in Gory Detail - Quite an infographic on how Google generates north of $20B per year.

Why Startups Fail: An Analysis of Post-Mortems - The top 20 causes of startup failure based on 32 post-mortems.

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Todd Wyder and I are giving a talk on Customer Development at the University of Chicago's Booth School of Business next Tuesday, as part of The Polsky Center for Entrepreneurship's New Venture Challenge program.

It's nice to see Customer Development and Lean Startup principles make their way into business school curricula, and thanks to the Polsky Center's efforts, there are some very good things coming out of Hyde Park.

entity_424660 …

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I want to do some exploration of customer validation, the second phase of Customer Development. I think its an area that there isn't as much information on as customer discovery. And some of the stuff about customer validation is pretty hazy. So, I thought I would do a few postings on it and see where it goes.

Customer validation

Starting with the end in mind, let's talk about the exit criteria for customer validation. Steve Blank asks:

Do you have a proven sales roadmap? Org char? Influence map?

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Side note: the book "Four Steps to the Epiphany" is the Customer Development bible, but it's ironically a slow read. Very dense. I'd recommend Ash Maruya's " Customer Development Checklist for My Web Startup", Part 1 and Part 2 .

Other people frequently make the mistake of trying to get their startup going "cheaply" by hiring night-and-weekenders. The product development process inevitably drags on, and sometimes never …

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By Sarah of the evolving ultrasaurus almost 5 years ago.
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Customer Development / Lean Startup adoption: We are all collectively getting smarter at a scary rate.

99.7% of all companies are <500 employees and employ half of the people in the country. In contrast, a scalable startup is designed to grow big and it typically needs risk capital. (Note: venture capital was originally called "adventure capital.")

Your job as an entrepreneur is to search for a scalable and repeatable business model. Then build a business around it. Founders …

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By Joey of Global Nerdy 4 years ago.
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On Customer Development

You need to read Steven Gary Blank's The Four Steps to the Epiphany

The ideas in this book led to the feeling in venture circles that customer development is a good thing

If you're starting a company that sells things to people, read it!

Leadership

Seth Godin says this of leadership: It's about painting a picture of the future for other people and then leading them to it

Back in 2004, things went terribly wrong

I partnered …

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By Assaf of Labnotes over 4 years ago.
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Steve Blank talks about the origin of Customer Development, where we are today, and where does Customer Development go, and how you can help get it there. From the Lean Startup Circle talk he gave on Nov 19.

This is a must watch, and you might as well check out the slides and relevant links .

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