3) Customer Development: In the social change space, the customer who "pays" (e.g. a foundation) is often not the beneficiary of the service. In some cases, this is a standard three-sided market problem, but it often goes deeper than this. Mission-driven entrepreneurs are disrupting more than markets, and are therefore choosing to address issues of power and culture that may not fit neatly into the customer framework.
4) Failing Real People: Entrepreneurs in the social sector …
…Lean Startup, that have proven results for the kind of problem that team is trying to address. On Customer Development in a growing company, Wyatt offered the following advice:
Wyatt: We've employed a number of systems in the organization that keep all of us close to the customer. As we've grown, we now have a great qualitative research team dedicated helping us stay close. There are 5-10 customers in our office (or remote) per week for developers, product owners and marketers …
Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process
Lean startups embrace continuous deployment, where new code gets pushed to production daily, if not multiple times a day. From that approach come a number of follow-up approaches, including:
Testing in actual production environments instead of mock production environments
Getting user feedback from observing user behaviour in the production environment instead of soliciting opinions from users …
…The . 's to Customer Development for Startupsand the authors of
Learn How Google Works in Gory Detail - Quite an infographic on how Google generates north of $20B per year.
Why Startups Fail: An - The top 20 causes of startup failure based on 32 post-mortems. of Post-Mortems
It's nice to see Customer Development and Lean Startup principles make their way into business school curricula, and thanks to the Polsky Center's efforts, there are some very good things coming out of.
I want to do some exploration of customer validation, the second phase of Customer Development. I think its an area that there isn't as much information on as customer discovery. And some of the stuff about customer validation is pretty hazy. So, I thought I would do a few postings on it and see where it goes.
Starting with the end in mind, let's talk about the exit criteria for customer validation. Steve Blank asks:
Do you have a proven sales roadmap? Org char? Influence map?
Other people frequently make the mistake of trying to get their startup going "cheaply" by hiring night-and-weekenders. The product development process inevitably drags on, and sometimes never …
Customer Development / Lean Startup adoption: We are all collectively getting smarter at a scary rate.
99.7% of all companies are <500 employees and employ half of the people in the country. In contrast, a scalable startup is designed to grow big and it typically needs risk capital. (Note: venture capital was originally called "adventure capital.")
Your job as an entrepreneur is to search for a scalable and repeatable business model. Then build a business around it. Founders …
On Customer Development
You need to read Steven Gary Blank's The Four to the Epiphany
The ideas in this book led to the feeling in venture circles that customer development is a good thing
If you're starting a company that sells things to people, read it!
says this of leadership: It's about painting a picture of the future for other people and then leading them to it
Back in 2004, things went terribly wrong
I partnered …
Lean talk he gave on Nov 19. Circletalks about the origin of Customer Development, where we are today, and where does Customer Development go, and how you can help get it there. From the
This is a must watch, and you might as well check out the slides and relevant links .