Marketing for Developers
I'm a relative newcomer to, but I've got lots of experience in marketing.
Over the last two years I've spoken to many experienced devs about their marketing challenges, and witnessed how simple marketing mistakes can derail a project.
In the consumer goods industry marketing is a discipline, with structured ways of working through it. I will demonstrate that this …
And that is my rub with the Marketing Drivendrivel being produced today. It's a fucking carrot to appease the rebels in order to keep the status quo, kingdoms intact, and incumbents in bed with the monarchy. It's an illusion to pretend you're doing something new, and at the end of the day thinking, "All this hard work is just my price for my success."
Parkinson's - November 19th, 1955 - http://www.economist.com/node/14116121 … - The Economist
…guest post written by David Andrews, xMatters , - a communication platform for mass notification and IT alerting - makes relevance engines that connect people with what they need to know, at the exact moment they need to know it - so they can act quickly.of Marketing at
The xMatters -integration lets you combine two cloud applications to monitor system issues and respond to them in real time. Set rules to follow a predetermined process when specific …
Understanding the Underbelly of continues with more observations about the realities of online marketing: Marketing & Why You'll if You 't
The entire system is rigged by professionals. You know that deep down.is involved and lots of it. We all use the and our mobile phones everyday and it seems open and fair. In business nothing is truly open and fair.
How We Got Our2,000 Users Doing Things That Don't Scale …
Marketing is an interesting topic, as we technically didn't do any. None that is directly measurable or where customer growth can be attributed to. Whether that's a good thing or not, I don't know.
The one business-changing thing we did in 2013 was to finally put up a landing page for our product and to actively let people try out our platform and allow them to pay for it.
That's our secret to strictly business.
If you don't give people the opportunity to try out …
Experiment early and often.
A/B testing isn't always conclusive. If the changes aren't intended to produce purely numbers-driven results, use other methods to test.
and Marketing teams need to work together to find the sweet spot between balancing and needs.
Title: Co-Founder,of Marketing Strategy
Company: It Collective
Based in: Colorado Springs, Colo.
What does your company do?
We offer film production and content marketing strategy services. On the marketing strategy side, we work with clients to identify key stories and messages that will resonate with and be shared amongst a target audience — then we help them tell those stories through the creation of that content and the execution of a …
…diverse community. Sara Dornsife, Ada Initiative so that they can get help to adopt one. If they refuse to adopt one, we will not sponsor."of Marketing at , says that before agreeing to sponsor an event, the company will verify that the conference has a code of conduct in place. "If they do not, we will introduce them to the
Events Should Be Fun and Informative
Sara runs the events team at Heroku, which organizes, sponsors, attends, …
…Omni, Overture Media, Pixbi, Propel Marketing, Redis to Go, Resonance Labs, RosterWrangler, Schoolkeep, Sermo, Skillable, Skillable, SnapEngage, Spogo, T1D Exchange, TDDium, TeamWork Online, Threadflip, Thrively, Valence, WoodSnap, Wootric, and Yammer, for trusting us to work on your products.
Thank you to all of our workshop alumni, those of you who have bought one of our ebooks or screencasts, and everyone else who is a Learn customer.
Marketers shouldn't fret too much about the technical gotchas of sending out emails. Frameworks help them ensure that their content will be easily read on any device, while a process helps get them through a workflow easily. With those two things, marketers are armed to focus on what matters to their audience — the content.
What We've Learned About Content and Emails
We doubled-down on our email newsletters this year. We have some 145,000 subscribers spread across 10 properties…