Transcript: Marketing, For People Who Would Rather Be Building Stuff
Patrick McKenzie : Hideho everybody, my name is Patrick McKenzie, perhaps better known as " Patio11" on the Internet.
I sometimes get asked what I do, and I'm kind of confused at it myself. I was going to Town Hall recently to file my taxes, and I was across the street from Town Hall, the light was preventing me from getting across the street. By the way, I live in Japan. A guy comes up …
…Katherine has worked as an independent digital media consultant and in a variety of Marketing positions for Toronto-based startups. The idea of ShopLocket came to Katherine as she was faced with a seemingly simple problem: selling a few products online through her existing online channels. Not finding a good solution, she decided to create one instead. Today, Katherine heads up business development and day-to-day operations at ShopLocket.
In her spare time Katherine can be found speaking …
…open platform," says Patrick Moran , of Marketing at . "By allowing us to integrate our customer acquisition and order fulfillment processes, Marketo has helped streamline and speed sales cycles, making it an essential factor in the success of our marketing programs."
Sanjay Dholakia , at Marketo continues, "The Revvies winners are thought-leading organizations that are successfully tapping into the power of the …
…Phil Schiller , of Marketing at , would like you to believe. It's actually quite nice.
One More Thing
I hardly used my old iPhone as a phone. I use my Jony Ive , Senior Vice President Industrial Design at Apple, said something that resonated with me:even less so. A few months ago
"If we're thinking ‘ Lunch Box' we have to be really careful about not having the word ‘' already …
Marketing: creating profitable relationships with customers
Innovation: a demonstration to your customers that you're trying to solve problems
Innovation means growth, and growth means survival
There are 1.2 million small business in Canada, and they account for 1/3 of the GDP
That means that there's lots of competition — innovation differentiates you!
What is Innovation?
It's the constant pursuit of strategic change, and a commitment to evolving your business model …
This is a guest post by Elias Terman, OneLogin , a leading provider of cloud-based identity and access management and a partner.of Marketing at
Identity and access management () plays an important role within organizations. Consider this real life example. You hire a new employee and issue him a corporate email address and login credentials. He uses his corporate email address to sign in to various systems you have implemented across your organization …
We use Google Analytics and KISSmetrics heavily. Twitter 's Promoted Accounts has a good analytics dashboard that tells us how users are engaging with our tweets and which ones are resonating with them.
We used to use tokbox, OnSip , for voice conferencing. For video conferencing we …, and freeconferencecall.com. Now we use conference lines that are part of our system, provided by
I recently had the chance to sit down with Lew Cirne and New Relic President and Chris Cook to ask them what this round of financing represents for them and for the company. Here are their responses in their own words.and
- Patrick Moran , of Marketing, .
PM: This round is significantly larger than any other financing New Relic has taken, representing northward of 80% of all your funding. You've both …