Transcript: Marketing, For People Who Would Rather Be Building Stuff
Patrick McKenzie : Hideho everybody, my name is Patrick McKenzie, perhaps better known as " Patio11" on the Internet.
I sometimes get asked what I do, and I'm kind of confused at it myself. I was going to Town Hall recently to file my taxes, and I was across the street from Town Hall, the light was preventing me from getting across the street. By the way, I live in Japan. A guy comes up …
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…Katherine has worked as an independent digital media consultant and in a variety of Marketing positions for Toronto-based startups. The idea of ShopLocket came to Katherine as she was faced with a seemingly simple problem: selling a few products online through her existing online channels. Not finding a good solution, she decided to create one instead. Today, Katherine heads up business development and day-to-day operations at ShopLocket.
In her spare time Katherine can be found speaking …
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…open platform," says Patrick Moran , Vice President of Marketing at New Relic. "By allowing us to integrate our customer acquisition and order fulfillment processes, Marketo has helped streamline and speed sales cycles, making it an essential factor in the success of our marketing programs."
Sanjay Dholakia , CMO at Marketo continues, "The Revvies winners are thought-leading organizations that are successfully tapping into the power of the …
…Phil Schiller , Senior Vice President of Worldwide Marketing at Apple, would like you to believe. It's actually quite nice.
One More Thing
I hardly used my old iPhone as a phone. I use my Android even less so. A few months ago Jony Ive , Senior Vice President Industrial Design at Apple, said something that resonated with me:
"If we're thinking ‘ Lunch Box' we have to be really careful about not having the word ‘ Box' already …
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Marketing: creating profitable relationships with customers
Innovation: a demonstration to your customers that you're trying to solve problems
Innovation means growth, and growth means survival
There are 1.2 million small business in Canada, and they account for 1/3 of the GDP
That means that there's lots of competition — innovation differentiates you!
What is Innovation?
It's the constant pursuit of strategic change, and a commitment to evolving your business model …
This is a guest post by Elias Terman, VP of Product Marketing at OneLogin , a leading provider of cloud-based identity and access management and a New Relic partner.
Identity and access management ( IAM) plays an important role within organizations. Consider this real life example. You hire a new employee and issue him a corporate email address and login credentials. He uses his corporate email address to sign in to various systems you have implemented across your organization …
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Marketing metrics
We use Google Analytics and KISSmetrics heavily. Twitter 's Promoted Accounts has a good analytics dashboard that tells us how Twitter users are engaging with our tweets and which ones are resonating with them.
Telecommunication
We used to use tokbox, iChat, and freeconferencecall.com. Now we use conference lines that are part of our VoIP system, provided by OnSip , for voice conferencing. For video conferencing we …
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I recently had the chance to sit down with New Relic Founder and CEO Lew Cirne and New Relic President and COO Chris Cook to ask them what this round of financing represents for them and for the company. Here are their responses in their own words.
- Patrick Moran , VP of Marketing, New Relic.
PM: This round is significantly larger than any other financing New Relic has taken, representing northward of 80% of all your funding. You've both …
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