24 April 2014

The Ruby Reflector

Topic

Marketing

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By Patrick of Kalzumeus Software 15 days ago.
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Marketing Helps Accomplish Legitimate Goals

There exists a huge cultural undercurrent in the OSS community which suggests that marketing is something that vaguely disreputable Other People do which is opposed to all that is Good And Right With The World, like say open source software. Marketing is just a tool, and it can be used in the cause of truth and justice, too.

As technologists, the Heartbleed vulnerability posed an instant coordination problem. We literally had to convince …

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By Joey of Global Nerdy 17 days ago.
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Phil Schiller is Vice President, Worldwide Marketing at Apple, isn't happy with the state of advertising for the iPhone, and he's likely not happy with their advertising agency, Media Arts Lab. Here's an excerpt from an email exchange between Schiller and his contact from Media Arts Lab:

I now have Apple board members asking "what is going on with advertising and what are you doing to fix it". The team is too good to be in this spot.

In another …

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By Joey of Global Nerdy 29 days ago.
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By Giles Bowkett of Giles Bowkett 1 month ago.
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Marketing

I did virtually zero marketing to launch or perpetuate this business. I blogged about it when I launched it in 2010. I'm blogging about it now. I think that's it.

Logistics

In terms of money, I have people pay ahead of time with PayPal. With my drum teacher/ Rails student, we do a drum lesson and then a code lesson. I tried doing the same thing with a machine learning expert — machine learning lessons in exchange for electronic music production lessons — but it …

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On Article RSS Feed 1 month ago.
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Marketing for Developers

Derek Hill from eBench wants to talk to us about marketing:

I'm a relative newcomer to Ruby, but I've got lots of experience in marketing.

Over the last two years I've spoken to many experienced devs about their marketing challenges, and witnessed how simple marketing mistakes can derail a project.

In the consumer goods industry marketing is a discipline, with structured ways of working through it. I will demonstrate that this …

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By Michael Ducy of Chef Blog 2 months ago.
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And that is my rub with the Marketing Driven DevOps drivel being produced today. It's a fucking carrot to appease the rebels in order to keep the status quo, kingdoms intact, and incumbents in bed with the monarchy. It's an illusion to pretend you're doing something new, and at the end of the day thinking, "All this hard work is just my price for my success."

Parkinson's Law - The Economist - November 19th, 1955 - http://www.economist.com/node/14116121 …

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By Guest Post of New Relic 3 months ago.
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…guest post written by David Andrews, Director of Product Marketing at xMatters , - a communication platform for mass notification and IT alerting - makes relevance engines that connect people with what they need to know, at the exact moment they need to know it - so they can act quickly.

The xMatters - New Relic integration lets you combine two cloud applications to monitor system issues and respond to them in real time. Set rules to follow a predetermined process when specific …

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By Assaf Arkin of Labnotes 3 months ago.
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Understanding the Underbelly of Online Marketing & Why You'll Lose if You Don't continues with more observations about the realities of online marketing:

The entire system is rigged by professionals. You know that deep down. Money is involved and lots of it. We all use the Internet and our mobile phones everyday and it seems open and fair. In business nothing is truly open and fair.

How We Got Our First 2,000 Users Doing Things That Don't Scale …

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On paperplanes 3 months ago.
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Marketing is an interesting topic, as we technically didn't do any. None that is directly measurable or where customer growth can be attributed to. Whether that's a good thing or not, I don't know.

The one business-changing thing we did in 2013 was to finally put up a landing page for our product and to actively let people try out our platform and allow them to pay for it.

That's our secret to strictly business.

If you don't give people the opportunity to try out …

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By Beth Klem of New Relic 3 months ago.
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Experiment early and often.

A/B testing isn't always conclusive. If the changes aren't intended to produce purely numbers-driven results, use other methods to test.

UX and Marketing teams need to work together to find the sweet spot between balancing User and Business needs.

The post Inform Your Design with Data: Part 3 appeared first on New Relic blog .

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