And these books are great at doing just that...if you're Sony. Or Proctor and Gamble. Or Panasonic.
The thought that kept running through my mind as I read them was:
"This information would be helpful if I needed to generate a huge business plan to impress a business-school professor."
The problem here is also twofold:
Many of these books are weighed down with so much theory it's like sitting in a horrific MBA course from the 1950s (the first three I mentioned are …
…. Nate has overseen more than 200 remote user research studies for Sony, Oracle, HP, Greenpeace, Electronic Arts, and many others. Beginning in 2003 he led the creation of the first moderated remote user research software, Ethnio, which is being used around the world now to recruit hundreds of thousands of live participants for research.
RSVP for Nate Bolt's ZURBsoapbox on July 9th, 2010
Where? ZURB HQ
55 N. 3rd Street, Suite 100a
Campbell, CA…
…and Motorola has MOTOBLUR . Samsung and Sony have also thrown their hats into the "heavily modified UI" ring. While these packages may serve to help differentiate from the competition, they are hammering the Android ecosystem by causing fragmentation (and yes, I do think that's the right word ). But it isn't all their fault. One can certainly understand how, when competing against the likes of the iPhone, manufacturers would want to "pretty up" …
The idea was that companies like Paramount and Sony that have a lot of content could develop very rich 3D websites, while making them so simple from a user perspective that your mom could very easily access that content in a very compelling way.
Building that required a lot of different components. There was a highly distributed, heterogeneous back end, with a lot of databases talking to application servers.
What we found as we were trying to bring that product to market was that, with our …
…startups is often something a lot of managers dream of. As a matter of fact, here is a quote from Sony Computer Entertainment America's President & CEO, Jack Tretton: "Be like a multi-billion dollar company on the outside, and act like a startup on the inside". This change has taken a while because the Enterprise is a big mammoth (or insert another of your favorite gigantic, slow-starting animal here), but it's happening.
Communication with/in big companies …
…in less than a week, I will officially become a full-time employee at SCEA ( Sony Computer & Entertainment America).
I'm going to work in the PlayStation department, working on PS3, PS2 and PSP game titles developed by various game studios .
Why ‘o why?
Why leave behind a happy life of indie contracting to join corporate America?
For many reasons actually:
A Team
Being a consultant I have been working with other independent …
A better comparison is with the Nintendo Wii. While Sony and Microsoft competed in the cut-throat market of consoles for gamers, the Wii also created a new product category: consoles for everyone else. It worked pretty well for them - it turns out that there's a lot more non-gamers than gamers, and making a device that appeals to 95% of the population sells better than making one that appeals to only 5%.
And that's exactly what Apple is doing: making a slick "uncomputer" …
…styles of the designers at 37signals
And here are five posts from previous years that still managed to be among the most popular here this year:
The 10 most popular newspaper typefaces
Mini-Review: Amazon Kindle vs. Sony Reader
Excerpts from Stephen King's "On Writing"
Erlang was invented a while ago, by Ericsson, when it was still sans Sony. In a nutshell, Erlang's true strength is reliability and stability. It also manages to really utilize all the resources modern hardware has to offer since it's a master of parallelization.
CouchDB is written in Erlang, and also accepts view code written in Erlang. More on views later.
RESTful HTTP-API
For starters, a lot of HTTP-APIs claim to be RESTful, most of them are not. HTTP …
…goes after people who aren't using other video game systems. While Xbox 360 and Sony one-up each other trying to reach experienced, demanding gamers, Nintendo goes after newbies. The Wii's controller makes video games so simple that a three year-old can play it. And the company is thriving because of it .
2. The Jitterbug is a cell phone created for senior citizens and others who find traditional cell phones too complicated. While fancier phones offer tons of …